Lucy Bradlow brings international experience as Six O’Clock Advisory establishes Sydney presence
Six O’Clock Advisory has appointed Lucy Bradlow to the role of Group Adviser as the firm’s client list continues to grow into new sectors and territories.
Ms Bradlow has spent the past decade developing and implementing communication strategy in the United Kingdom, United States, Africa, Central Asia and the Middle East, while working for a list of blue-chip clients across a range of sectors.
The qualified lawyer (Bachelor of Law, Hons, Monash University, Melbourne) served as a Vice President Strategic Communication (2016-2020) for leading global public affairs firm, Finsbury Glover Hering (FGH), out of Washington.
During this time, Ms Bradlow coordinated crisis management responses for a global car manufacturer, led communication for polling solution Hawkfish during the 2020 US Presidential election, and was seconded to pharmaceutical giant Cardinal Health to lead media relations and act as spokesperson during COVID-19.
Before FGH, Ms Bradlow worked as Global Director of Public Relations for Bridge International Academies, the largest independent education provider in the developing world. Her first oversees role was with Portland Communications in the UK, where she also completed a Masters of Science at Oxford University.
Based in Sydney, Ms Bradlow’s appointment marks Six O’Clock’s foray into Australia’s biggest market.
“Following a hugely rewarding decade or so abroad, it’s great to be back on home soil and joining a highly-respected firm in Six O’Clock,” Ms Bradlow said.
“I’m looking forward to bringing the experience and perspective I’ve gained in different markets around the world to Six O’Clock’s impressive list of clients, as well as helping to attract new clients in the months and years ahead.”
Six O’Clock Director Patrick O’Beirne said Ms Bradlow would add a new dimension to the firm’s depth and offering.
“We met Lucy back in 2016 and have been tracking her career trajectory since. Impressed by her approach and intellect, we were keen to bring her into the fold once she returned to Australian shores,” Mr O’Beirne said.
“Lucy’s experience across both public and private sectors in many different geographies means she will bring great depth and intelligence to the advice she provides to our corporate, government and not-for-profit clients.
“She brings a new element to our strong and talented team, allowing us to keep pursuing our growth strategy based on a suite of specialist services spanning strategic communication, stakeholder engagement and reputation management.”
Six O’Clock Advisory has welcomed a list of new clients in recent months across the sporting, retail, property, mining and minerals, and banking and financial sectors. They join the firm’s diverse portfolio of retained and project-based clients.