This year’s Federal Budget was especially important for the Morrison Government as it seeks to affirm (or re-affirm) its position with Australia’s voting public.

Coined the ‘election’ budget – given the country’s looming federal poll (between 7 August 2021 to 1 July 2022) – communication strategy surrounding the nation’s forward estimates was critical.

Simon Watson and Patrick O’Beirne stepped outside Six O’Clock’s budget session to take a look at:

• early ‘drops’ of major funding initiatives and strategic priorities;
• the themes and language used on budget night;
• communication innovation deployed by Government and the media; and
• what to expect next.

If you’d like access to Six O’Clock’s budget analysis, drop us a line at info@sixoclock.com.au