Where lobbying seeks to effect legislative change and government relations focuses on relationships, Six O’Clock’s approach utilises government as a key stakeholder and part of an organisation’s broader communication strategy.
We understand there’s no one-size-fits-all strategy for engaging with government. Our suite of services is about engaging politicians, advisers, departmental staff, legislative process and media, to ensure our client’s strategic priorities are front and centre in the legislative process.
- Environment scan – comprehensive audit of issues, coverage and commentary across the political landscape (federal, state and local) including key ministers, bureaucrats, advisors – as it relates to your organisation and industry.
- Issues review – assess and leverage state and federal elections, budget announcements, as well as major legislative and/or policy initiatives, as it relates to your organisation and key stakeholders.
- Parliamentary inquiries – Parliamentary inquiries provide a forum to engage with issues affecting businesses and how they can shape the legislative environment for your industry. We provide clients with the training and tools needed to identify, thrive and amplify the parliamentary inquiry process.
- Political engagement – direct and indirect government engagement on behalf of clients, if required in partnership with specialist government relations firms and, as part of a broader corporate communications strategy.
- Campaign strategy execution and amplification – we coordinate and execute campaigns targeting relevant Ministers, MPs and media, and corralling relevant industry influences and stakeholders to amplify campaign messages on behalf of the organisation.
Government engagement training
Our government engagement training arms participants with tools and knowledge to navigate and engage the workings of Australia’s political and bureaucratic offices and processes, at all levels of government. This includes engaging with Parliamentary processes such as enquiries and committees – for example, developing submissions and preparing for appearances at public forums of this kind. More information on training modules is available here.