Articles
Federal Budget pitches to middle Australia as media goes hard, then goes home
The Turnbull Government has handed down its final budget before the next election. Personal income tax cuts for low-to-middle income families, infrastructure spending and an improved bottom line in the nation’s finances are the focus of the 2018-19 Budget, which forecasts an underlying deficit of $14.5b in 2018–19, and a return to surplus of $2.2b…
Business leaders, not political leaders, driving national reform
Many of the 20th century’s most significant social reforms – like voter equality and the development of the welfare state – were led by Australia’s political, philanthropic and religious leaders. Contrast this with today, and it’s our corporate leaders who are stepping up and driving change. On marriage equality, while our politicians delayed for years…
New clients, new people and a renewed content offering
Six O’Clock has welcomed two new members to its team in recent weeks and reinforced its content and production offering. Harley Hamer, one of the communication industry’s brightest young creatives, has joined Six O’Clock to steer the firm’s corporate and consumer content delivery. Harley arrives at the firm following stints in advertising agencies as well…
Bystanders beware of the malware
It seems like every day that we’re alerted to a new cyber attack across the globe, crippling businesses, embarrassing governments, and leaving customers and the wider community short-changed. And, despite the increasing need for improved protections and more effective processes to counter cyber crime – along with a burgeoning industry offering cyber security solutions –…
Senate media inquiry must broaden scope to be relevant
Fake news, Facebook and Fairfax. That trinity forms the core of the Australian Senate inquiry into the future of journalism. But, unless Australia’s politicians widen their scope they risk missing the story; the rise of new corporate content creators and the challenge they provide for the country’s traditional news organisations. A lot has happened since…
What’s news? Not much…
Did you see that headline on Twitter? What about the video on Facebook? Surely you read on the train this morning that article outlining the latest body-shaming trend. Back in January my colleague Nathan Clarke penned a piece on the rise and rise of fake news in 2016. It got me thinking about today’s media…
The good news about fake news
What happened in 2016? Well, North Korea’s Dear Leader (Kim Jong-il) was voted the sexiest man alive (of course). The selfie shoe took over from the selfie stick. And who could forget the studies proving that Santa causes childhood obesity. So what really happened in 2016? Well, clearly fake news rose and rose. Each of these…
KK free zone
What does a jar of expired tomato relish, a 1980’s home workout DVD, a glow in the dark pen and a Santa singing money box have in common? They are all crap cringe-worthy Kris Kringle gifts guaranteed to be given across Australian workplaces this festive season. I kid you not, for an average spend of…
Fair dinkum race to the bottom
At what point is an Australian, Australian? How many tax returns, what number of backyard barbies, Holden Commodore or Ford Falcon? Recent comments by Peter Dutton suggesting that the Fraser government erred in allowing an influx of Lebanese migrants in the 1970s highlighted, for me, a mindset that for too long has pervaded our thinking…
Nathan Clarke joins firm
Six O’Clock Advisory is excited to welcome Nathan Clarke to its fold. Nathan arrives at the firm with credentials in public policy and communication, having led government relations for a national peak body in the health sector and served as a political adviser for a Federal Government minister. Nathan began his career in stakeholder engagement…
Education the ‘golden key’ to free girls from poverty
A heartfelt letter to the Australian public from a woman who greatly benefitted from foreign aid as a teenager in Kenya’s Kakuma refugee camp.
Q&A with TRIBE CEO Anthony Svirskis
We chat to CEO of social media influencer platform TRIBE, Anthony Svirskis, about the rise of the ‘citizen influencer’.