Articles
Quality over quantity: why long-form trumps snackable content
Snacks aren’t as satisfying as meals. And if we eat too many, we tend to get fat. While most of us are comfortable with this health reality in daily life, in a digital world, marketers have long told us that consumers prefer short, bite-sized, content.
The power of the story remains a timeless weapon
Standing atop one of the world’s great monuments, it was hard to know if I was struck more by its ancient splendour or the sheer brutality to which it played host.
Three reasons your CEO should lead a company’s social media program
Thought leaders on social media have traditionally comprised of tech boffins, marketing agency folk and the early adopter crowd. Among the c-suite, take-up of social media has been painfully slow, with only 39 per cent of Fortune 500 CEOs having a social media profile, and even less in the ASX200. With some of the highest…
When PR campaigns turn into one big #epicfail
With the Victorian #YourTaxis campaign going viral for all the wrong reasons late last year, we thought it would be useful to reflect on a few reasons why PR and social media campaigns often fail miserably.
When social isn’t social
This year we learn that Australians own an average of three internet-enabled devices each and half of us are using them for social networking as soon as we wake up – behaviour that’s been increasing steadily since 2012.
Frustration, innovation, inspiration, frustration – a contemporary Australian political cycle
Within my 20 years of political observation, I’ve rarely been inspired. Probably more frustrated. Frustrated with the Australian public’s insistence to focus on the personality of politicians rather than their policies.